When a film comes out in cinemas, it follows a canonical path: theatres, TV rights and streaming. One of the most important cinema sites such as Imdb takes stock of how the commercial operation has gone.
Even in that case they are just estimates because production companies are not particularly interested in unveiling their combination budget – earnings. However, it is generally much easier to understand how the work had gone in its commercial intent. But, when we talk about streaming platforms, everything is more difficult and secret. Hulu, HBO max, Prime Video and especially Netflix, are very jealous of their data and hardly expose them to the media.
Bridgerton and Worldwide Success.
So, it is very interesting when we have an officiality from the streaming platform and clarity on how they manage the views. In this case, we know that Netflix has decreed “Bridgerton” as the most-watched series in Netflix history.
In its first 28 days, 82 million subscribers have watched the series. Bridgeton series is created by Chris Van Dusen and produced by Shonda Rhimes. And becoming the most-watched show in 83 countries including the United States, the United Kingdom, Brazil, and South Africa. Before this success, “The Witcher” was the series that held that record, with its 76 million viewers in the first 28 days. Although they are official data, we need to get a better understanding of the logic of these measurements. As we do not really know how they are managed.
Can We Trust Netflix?
First question: “How do they calculate these data?” The calculation of how many users watch a particular series is based on their permanence on content for a duration of 2 minutes. This, of course, generates perplexity since a subscriber can give a chance to a series and then leave it immediately after.
Starting from this consideration, a famous magazine “Hollywood Reporter” has explained in an editorial how much this information released by Netflix is quite questionable for their poor verifiability and for its tools of visualizations counting that are not so precise.
Second question: “Does that make “Bridgerton” an unsuccessful series?” Absolutely not. The mediatic response was very strong since its released date. Therefore, it is quite certain the excellent result of a commercial operation.
Bridgerton and Its Particularities
If you do not know what “Bridgerton” is about? It is an interesting series set in the first half of the 19th century. In a context of (absolutely untrue) multicultural nobility, which prefers inclusiveness to the historicity of that period. We follow what happens to the numerous Bridgerton family. Much criticized for this inclusive policy, the show has been able to get an important audience and become one of the most important Netflix products, beyond its unclear evaluations.
The author Chris Van Dusen stated in an interview: “I think the show offers the audience an incredible escape at a time when it’s exactly what it takes”. Since the success, last week Netflix announced that there will be a second season. While potentially the series should be able to have eight seasons. Of course, it all depends on the response from the public. But if “Bridgerton” continues with these results, we will hear much more about it.